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DBS Asia X (DAX) Social Contract

New DBS employees, start-ups and social enterprises who move into DAX are invited to participate in a series of onboarding programmes, such as DAX Social Contract. It is the first touch-interactive onboarding experience at an innovation centre in Singapore that promotes innovation value and behaviours through gamification.

The immersive multi-media display at the entrance of DAX consists of a battle scenario, where the hero character DAX Bot is activated to defeat technology giants. The residents collect virtual gems from their battles and agree to 10 codes of conduct. They eventually earn their access into DAX after their profile photos are taken and beamed onto the wall as a rite of passage.

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